Tuesday, January 20, 2009

People Still Wear Wristwatches?

I was leafing through WIRED Magazine yesterday, I was taken aback by the sheer number of ads for wristwatches.

That's right. Watches. The tick-tick-tick kind.

Full-page advertisements for Omega... Swatch... Seiko... Rolex... Oceanus... G-Shock...

I ripped out three examples (see above). There were plenty more.

Does anyone else find this strange?

With digital clocks everywhere - on our cellphones, in our car, on our computer screens - it amazes me that there's still such a big market for olde-fashioned timepieces worn on your arm.

2 comments:

J. Charles said...

I think part of it is that since watches are one of the traditionally acceptable forms of jewelery for men, you see great emphasis placed on high end watches which are more about status than ability to tell time. Watches made for divers and aviators are popular, even though most who wear them never engage in those activities, so there is a healthy dose of wish fulfillment as well. I don't see the same types of advertising campaigns for watches aimed towards women and would venture to say that the vast majority of advertising dollars directed towards watch buyers is targeted at men.

Whalehead King said...

I wear a watch. I don't like fishing in my pocket for my phone to learn the time. Granted, it's a trinkety digital watch. I would prefer an analogue one but my aunt gave me this one and I've only had to change the battery once in eight years. Plus, I usually leave my phone at home. What's simpler than looking at your writst to learn the time? Maybe I'm old fashioned, but I like to have a watch. I want one I can wind. I think the same way about my alarm clock but the lady of the house is against all the ticking.